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Tourism - In Transitions : Recoving Decline, Mana...

While global international arrivals are projected to exceed pre-pandemic levels by 2025–2026, the recovery is geographically fragmented.

Traditional giants like the U.S. have seen significant visitor drops in early 2026—down 6-9%—driven by high inflation, a strong dollar, and shifting political sentiments. Tourism in transitions : recoving decline, mana...

Tourism has entered a transformative era where the focus has shifted from a desperate search for volume to a strategic management of transition. Global shocks—ranging from the lingering effects of the pandemic to escalating geopolitical tensions in 2026—have forced a rethink of how destinations recover from decline and manage future growth. The Recovery-Growth Paradox While global international arrivals are projected to exceed

While global international arrivals are projected to exceed pre-pandemic levels by 2025–2026, the recovery is geographically fragmented.

Traditional giants like the U.S. have seen significant visitor drops in early 2026—down 6-9%—driven by high inflation, a strong dollar, and shifting political sentiments.

Tourism has entered a transformative era where the focus has shifted from a desperate search for volume to a strategic management of transition. Global shocks—ranging from the lingering effects of the pandemic to escalating geopolitical tensions in 2026—have forced a rethink of how destinations recover from decline and manage future growth. The Recovery-Growth Paradox