Types Of Buyer Decision Process Access

For small, low-risk purchases (like a soda), consumers often skip steps 2 and 3. For high-stakes buys (like a house), they might spend months in those middle stages.

Seeing a cool ad, a friend’s new gadget, or a "Low Battery" notification. types of buyer decision process

Some buyers care more about style, while others care more about durability. For small, low-risk purchases (like a soda), consumers

Once the "need" is identified, the hunt begins. Consumers look for solutions through: Asking friends or family. low-risk purchases (like a soda)

Should we focus on how to in step 5, or