Understanding — Consumer Behaviour

Multiple layers of influence shape every choice a consumer makes:

Low involvement but significant brand switching (e.g., snacks). 🌍 Factors That Pull the Strings Understanding Consumer Behaviour

5 Factors That Influence Consumer Behavior | Rasmussen University Multiple layers of influence shape every choice a

Most consumers move through a predictable cycle before and after a purchase: Realizing a need or a want exists. salt or toothpaste).

Assessing satisfaction, which determines future loyalty. 🎭 4 Types of Buying Behavior

Low involvement with little brand difference (e.g., salt or toothpaste).