What Is Consumer Buying Behaviour -

No prior planning; driven by emotion or clever marketing at the checkout line. Why Businesses Should Care

Motivation, perception, and beliefs. If you believe a brand is premium, you’re more likely to justify a higher price point. 2. The Decision-Making Process what is consumer buying behaviour

Checking reviews, asking friends, or Googling. No prior planning; driven by emotion or clever

We are social creatures. Recommendations from friends, family opinions, and "social proof" from influencers often dictate our choices. No prior planning

Occasional purchases (like a new pair of jeans). Requires some research.