Buying a new model at launch ensures you get the most years of software updates. The Value Play: November (Black Friday)
Older models typically see a $100 price cut immediately after the keynote.
There is no perfect time for everyone, but following the Apple release cycle can save you money or ensure you get the latest tech. The Best Time: September and October when to buy a new iphone
By spring, the "Apple Certified Refurbished" store usually has plenty of the previous year's models at a steep discount. When to Wait
If you want a cheaper, smaller phone, Apple often refreshes the SE line in March or April. Buying a new model at launch ensures you
Apple rarely discounts its own site, but Target, Best Buy, and Walmart offer massive gift cards or trade-in bonuses.
Apple almost always launches new models in September. The Best Time: September and October By spring,
If your current phone's battery is the only issue, consider a $89 battery swap instead of a $800+ new phone.