Produced by Keebler until they divested their salty snack line.
are no longer in production, enthusiasts often turn to these alternatives that mimic the texture or spirit of the original:
Originally launched by Keebler in 1988, O'Boisies were famous for their "bubbly, crackly texture" and the iconic marketing slogan, . Unlike standard chips, they were made using a specialized technology developed by food scientist Miles Willard, which created light, airy pockets within the potato crisp. Ownership Timeline
The reason you can't find them today lies in the many hands the brand passed through:
O'Boisies potato chips are currently and are not available for purchase in retail stores or through major online marketplaces like Amazon or Instacart.
Utz Brands technically owns the intellectual property and recipes through their acquisition of Inventure Foods, but they have not produced the chips in over a decade. Where to Find Similar Snacks Since the "real"
The rights were briefly held by Wabash Foods and later Poore Brothers (now Inventure Foods).
A short-lived relaunch occurred under the brand Terry’s Classic O'Boises , primarily in regional markets, but it failed to gain national traction.
