Companies like Sports Traveler and Diamond Travel provide 2- to 4-night luxury packages starting around $1,795 per person . Secondary Marketplaces
This is the official primary ticketing platform . Public sales for the 2026/2027 games typically occur in late summer, often around late August or September . There is usually a strict limit of four tickets per person during these initial sales.
Long-standing resellers such as Barry’s Tickets often maintain a large inventory and offer a no-fee pricing model. Current Pricing Outlook (2027 Estimates) where to buy rose bowl tickets
A significant portion of the stadium is allotted to the two competing teams. If you are a donor, student, or season ticket holder at a top-seeded school, you may have early access through your school's athletic department. Hospitality & VIP Packages
The most direct way to get tickets at face value is through the official partners of the Tournament of Roses. Companies like Sports Traveler and Diamond Travel provide
Once official allotments sell out, the secondary market becomes the main source. Prices here fluctuate based on the teams playing and the time remaining until kickoff.
If you want a guaranteed seat and a full "New Year's in Pasadena" experience, hospitality providers offer bundled packages that include tickets, hotel stays, and entry to events like the Rose Parade. There is usually a strict limit of four
As the official hospitality partner , they offer 100% guaranteed tickets alongside VIP tailgate access and transportation.