A larger portion of the residential market opts for smaller, gasoline-powered portable units, which are more affordable and popular for temporary relief during outages. 2. Critical Infrastructure and Healthcare
The primary demographic for permanent standby units—which can cost several thousand dollars—is homeowners aged 45–65 with household incomes exceeding $125,000. who buys generators
Households in remote areas are significantly more likely to own a generator due to a higher frequency of outages and longer wait times for utility repairs. A larger portion of the residential market opts