The most prominent buyers are dedicated online marketplaces. These companies operate as middlemen, purchasing unwanted cards at a discount and reselling them to other shoppers at a price below the card's face value.
Small-scale entrepreneurs often engage in gift card flipping. They scout for people desperate for quick liquidity—such as those selling on classified sites like Facebook Marketplace or Craigslist—and offer cash on the spot. who buys gift cards for cash
People planning a large purchase (like a new appliance or laptop) will buy gift cards for cash to effectively shave 5% to 20% off the total cost. The most prominent buyers are dedicated online marketplaces
Individuals who meet in person to buy cards at 50-70% of their value. who buys gift cards for cash