A major focus for Movado in 2025–2026 is the (High Earner, Not Rich Yet) cohort—professionals in their late 20s who are shifting away from smartwatches toward design-centric timepieces.
The price points ($150–$500) make these popular for "wardrobe coordination"—buying a watch to match a specific outfit or style. Where They Buy
Movado Group also produces watches for major fashion houses like Coach, Tommy Hilfiger, and Hugo Boss.