Secondhand markets allow parents to afford high-end or designer brands that would otherwise be outside their budget. What They Buy (and Avoid) 2025 GoodBuy Gear Baby & Kid Resale Report
Babies outgrow clothing and gear so quickly (often in 1–3 months) that items are frequently in like-new condition when they hit the resale market. who buys used baby stuff
Buyers can save an average of 55% to 75% off retail prices, especially on premium brands like strollers or high chairs that normally cost hundreds or even thousands of dollars. Secondhand markets allow parents to afford high-end or
A significant 68% of parents plan to purchase baby gear secondhand before their child even arrives, moving away from the tradition of buying everything brand new for the first baby. A significant 68% of parents plan to purchase
The typical buyer of used baby goods in 2026 is no longer just looking for a bargain; they are often who view secondhand shopping as a deliberate lifestyle choice centered on sustainability and circular consumption . The Core Demographics
Sustainable parents buy used to divert waste from landfills; it's estimated that American households hold $13 billion worth of unused kids' items that can be recirculated.