The rise of digital media has been a "game-changer" due to the relative absence of strict regulatory mechanisms compared to traditional broadcast television.
: The accessibility of this content through affordable data plans has allowed these new narratives to reach a wider, younger audience, fostering a "binge-watching" culture that favors diverse and experimental storytelling. The rise of digital media has been a
Over-the-Top Platforms' Impact on Traditional Entertainment in India The rise of digital media has been a