: Major platforms are scaling back on "content churn." Instead of endless releases, they are focusing on fewer, high-impact "marquee" projects and relying on high-retention legacy catalogs like Sesame Street and classic film franchises.

: In response to subscription fatigue, streaming services are aggressively consolidating. Companies are now bundling direct-to-consumer services into unified interfaces, effectively rebuilding the traditional cable model for the digital age.

2026 Media & Entertainment Industry Outlook | Deloitte Insights