: Opportunities exist outside the organization in the external world. They are expansive "demand spaces" created by broader forces like technology shifts or changing consumer needs. The "Opportunity Thinking" Framework
: New ways of capturing value (e.g., subscription vs. one-time purchase). You Can Kill An Idea, But You Can't Kill An Opp...
Note: This quote is sometimes confused with a similar political sentiment, "You can kill a man, but you can't kill an idea," famously attributed to civil rights activist Medgar Evers . : Opportunities exist outside the organization in the
: External shifts in demographics, economics, or consumer behavior. "You can kill a man
: Internal capabilities and unique company strengths.
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