Nike Buys Hurley Today

: Immediate credibility in the California surf and beach lifestyle culture.

Nike's primary goal was to diversify its portfolio beyond traditional athletic footwear and apparel. By acquiring an established brand like Hurley, Nike gained: nike buys hurley

: Under Nike, Hurley became a leader in surf wear, notably with its "Phantom" boardshorts technology, which leveraged Nike's innovation in performance fabrics. : Immediate credibility in the California surf and

: A platform to enter the action sports segment (surf, skate, snow) where it previously had little presence. Nike gained: : Under Nike